FORMARURAL

Through the experience gained from previous projects, as well as the daily work of each of the associations involved in the project, clear needs and demands from the target group have been identified. In particular, during the development of the Bem-Comum project (E+, 2022), the various associations identified the needs of the target audience, among which stands out the need for greater promotion and dissemination of their work and products.This task is often, due to a lack of tools, delegated to other institutions such as associations or local municipalities, which may not be sufficiently effective in achieving a qualitative leap forward.

In this sense, it is important to strengthen their autonomyby providing them with tools and knowledge that enable them to carry out their work more efficiently, taking advantage of the opportunities that new technologies and marketing knowledge offer to rural entrepreneurship.

The main objective of the FORMARURAL project is to“Train cultural actors connected to local cultural heritage in resources that strengthen their entrepreneurial capacity.””
To achieve this main objective, the following specific objectives have been defined:

• Develop digital skills among local cultural actors.
• Develop marketing skills among local cultural actors.
• Strengthen the autonomy of local cultural actors.
• Reinforce relationships and the networking network among local cultural actors.
• Share experiences with partner organizations at the transnational level.